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ABOUT.

Lindsey Mattessich is chronically online.

I am an artistic, adventurous, intuitive 24-year-old from Los Angeles, California with a passion for social media and public relations. I am currently a senior at the University of Central Florida (UCF) and will be graduating with my Bachelor of Arts in Writing and Rhetoric in Spring 2026. I am a student member of the Florida Public Relations Association (FPRA) through Quotes Ad/PR Club at UCF, and even have editorial experience as a member of the Student Editorial Board and copy editor for Stylus: A Journal of First-Year Writing.

 

A creative to my core, the majority of my free time is occupied by my artistic pursuits including photography, creative writing, and music. I am a self-proclaimed jack-of-all-trades and I find that I am most content when I have multiple projects that I can alternate between at once. I thrive by taking on roles in which my flexibility and capacity for creativity are viewed as strengths. I am also supernaturally extroverted. Those who know me typically describe me as a social butterfly on steroids: extremely outgoing to the point that I will enthusiastically strike up a conversation with just about anybody that will let me. As such, connection and community are two core values of mine, so I work best with teams that prioritize communication and team-building. 

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Water

I am adept at creating cohesive brand visuals and cultivating consistent visual branding themes across a variety of different media channels. I am a highly visual person with a deep-seated appreciation for creativity and curation. My eye for detail and visual coordination have provided the foundation upon which I successfully execute my social media marketing strategies. A majority of these skills have been self-taught or learned through experience with various freelance projects (see Portfolio).

Related Skills:

  • Graphic design

  • Design principles

  • Typography

  • Color theory​

  • Creative ideation (i.e. moodboarding, mock-ups)

  • Adobe and Canva proficiency

Of all of the communications skills I have been developing through my educational and professional careers, I have garnered the most real-world experience with community outreach. As a student member of the Florida Public Relations Association (FPRA) through Quotes AD/PR Club at the UCF, I have had plenty of opportunities to develop my public relations and communications skills. Furthermore, my extensive career as a promotional model and brand ambassador have provided me with countless hands-on public outreach experiences that taught me valuable marketing communications skills and further emphasized the role of brand identity in consumer outreach.

Related Skills:

  • Public relations

  • Field marketing

  • Network building

  • Brand identity, awareness, and recognition

  • Public speaking

  • Product distribution

As a Gen Z young adult who was raised in the advent of social media, I possess a profoundly personal understanding of the importance of social media in marketing to a young consumer base. My experience as a Social Media Marketing Intern for Rubio Beauty and Wellness has not only strengthened this understanding, but provided me with an in-field arena to practice the skills that I need to optimally utilize social media as both an advertising and public relations tool. I have also become certified in Social Media Marketing through HubSpot Academy.

Related Skills:

  • Social media marketing strategy

  • Trend analysis

  • Data analysis

  • SEO

  • Photography and videography

  • ​Copywriting and copy editing

I am a skilled writer with the ability to communicate effectively in both professional and public settings. In 2020, I was awarded the Eastern Florida State College (EFSC) Online Student Award for my writing efforts. While I have been always been a strong writer, I have only further developed these skills through my studies as a Writing & Rhetoric student at the University of Central Florida. I am also an experienced copyeditor and have had the privilege of serving as a member of the student editorial board for Stylus: A Journal of First Year Writing, an academic journal published by the UCF Department of Writing & Rhetoric.

Related Skills:

  • Mass communications

  • Audience understanding

  • Technical writing

  • Creative writing

  • Copy editing and proofreading

  • Substantive editing

Bachelor of Arts (B.A.) in Writing & Rhetoric

University of Central Florida, May 2026

Quotes AD/PR Club​ member

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Florida Public Relations Association (FPRA) student member

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Stylus Student Editorial Board member and student copyeditor

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UCF Fashion Society member

Relevant Coursework:

  • Mass media communications

  • Communications rhetoric

  • Copywriting and editing

  • Cultural rhetoric

  • Writing for digital spaces

  • Public relations

  • Advertising

Associate of Arts (A.A.) in General Studies

Eastern Florida State College, December 2021

Eastern Florida Online Student Award for Creative Writing  – Fall 2020

Relevant Coursework:

  • Social media as mass communications

  • Creative writing

  • Technical writing

  • Composition

  • Cultural analysis of literature

  • Graphic design

Certifications

CITI Human Subjects Research

February 2025

Key Applications:

  • Research ethics

  • Market research

  • Social research

  • Data analytics research

HubSpot Social Media Marketing

September 2025

Key Applications:

  • Content strategy

  • Buyer profile construction

  • Success metrics and data analytics

  • SEO

  • Resource allocation

Palm Trees

  • I can play any song on the piano by ear. The more familiar I am with the song, the quicker I can figure it out, but if you give me enough time I can sound anything out. I have a strong sense relative pitch, which is the ability to recognize notes by their relation to other pitches.

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  • I used to compose a cappella sheet music in high school. My arrangement of "no tears left to cry" by Ariana Grande was performed by Google NYC's employee a cappella group ScaleAbility in a since-deleted video from their Fall 2019 concert. Another one of my arrangements was performed and recorded by award-winning Irish vocal band Ardú for their 2020 album Live. You can listen to it here.

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  • My favorite movie of all time is Legally Blonde. It was my comfort movie during my first semester of college, and I used to watch it so often that my roommate began to ask "Is it Legally Blonde o'clock?" every time I would come back from class (spoiler alert: it always was). To this day, I always throw it on whenever I need a little girl power to get me by.​​​

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